Coca-Cola announces change in secret Coke formula 30 years ago (Apr 23 1985)


Video: 'The 1985 Launch of New Coke'

(Tuesday, April 23, 1985) — The Coca-Cola Co. announced today in a press conference at New York City’s Lincoln Center it was changing the secret flavor formula for Coke; negative public reaction forced the company to resume selling the original version.