Ford introduces ill-fated Edsel 60 years ago #OnThisDay #OTD (Sep 4 1957)


Video: '50's TV: Edsel Commercial (1957)'

(Wednesday, September 4, 1957) — The Ford Motor Company today introduced its ill-fated Edsel on what the company proclaimed as “E Day.”

Ford invested heavily in a yearlong teaser campaign leading consumers to believe that the Edsel was the car of the future. But after it was unveiled to the public, it became a popular symbol for a commercial failure.