Video: '$64,000 Question - 1955 episode with Dr. Joyce Brothers'

(Tuesday, June 7, 1955, 10:00 p.m. EDT) — The television version of the quiz show The $64,000 Question premiered tonight on CBS, sponsored by cosmetics maker Revlon and originating live from CBS-TV Studio 52 in New York (later the disco-theater Studio 54).

The first contestant on the show was Thelma Farrell Bennett, a housewife from Trenton, New Jersey, who failed to make it to the first plateau but won a 1955 Cadillac convertible.